COSKEL UNIVERSITY AND CATALYST SIGN GROUND BREAKING CROSS PROMOTION AND MUSIC LICENSING DEAL
Written by Clivia Robely (CRPR)
New York, NY. May 04, 2007
- Neal and Massy Trinidad Allstars, winner of the 2007 Panorama competition, won their title through a combination of hard work, perseverance, and commitment to their culture and the art form. The fact that they accomplished this feat, while dressed in Coskel University designs, is no mere coincidence. They too are committed to the culture and the sharing of our unique existence to an international audience.
In a brilliant effort to share our music, and our culture with the world at large, Coskel University, affectionately called CU by its fans, has made another foray into investing in the culture of Trinidad and Tobago. They have recently signed a five year agreement with Catalyst Entertainment - a rapidly emerging power house in Caribbean Entertainment - to use their music exclusively as promotional gifts for customers purchasing apparel on the company's website:CoskelUniversity.com
. The CDs will also be distributed worldwide as part of a universal tag for Coskel University's apparel.
Speaking by telephone from Japan - Designer, Illustrator, and Painter, Machiyo Kodaira, one half of the two person CU design team, which also includes Creative Director and Designer Xolani Heylon, disclosed that the CD, mixed by DJ ISLA of Tokyo Japan, will contain 20 tracks pairing current artists with their contemporaries by blending Classic calypso from legends like Black Stalin and Calypso Rose, with emerging Catalyst Entertainment Artists like Trinity, and independent soca stars like Mr. Vybe and Michelle Sylvester featured off Catalyst's newest album release "Soca Rizin' Volume 1".
The CD will also contain interactive software which automatically communicates with CU's website if played on a PC or Mac, constantly making customers and potential customers aware of new updates, sales, and more importantly when new items are added to the site.
"This is a first on many levels, and the first of many great things to come from these two companies," commented Damian Holder, CEO of Catalyst Entertainment. "Not only is it the first time that this type of technology been incorporated into a Soca CD, but the idea of teaming artists with the innovators that inspires them [is] incredible, and so representative of Coskel University."
This venture is a mutually beneficial one as both entities can now share their customer base, Caribbean and International, in a symbiotic, positive way. A commitment of sorts, just like the Neal And Massy All stars, to share and continue to share all aspects of our culture with the world at large. Once again, a winning combination.
The CD will be available beginning this spring anywhere Coskel University apparel is sold including stores like Virgin Mega Stores NYC, Untitled Boutique NY, Pieces (Brooklyn, Hoboken and Harlem) and other stores in Japan and Europe.
The contract signing took place at downtown Brooklyn location Well Lounge, the future home of what will be many CU and Catalyst events.
was formed to provide ground-breaking Caribbean entertainment. The multi-faceted company whose motto; "A Change is Coming" recently made history by releasing the first soca compilation entirely produced by a woman Michelle Miche Williams. She also doubles as President of the company and Executive Director of Productions.